Business Portfolio: Mission Statement

MISSION STATEMENT: A formal, short, written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."

BUSINESS LOGO: A logo is a graphic mark or emblem commonly used by businesses, organizations, or even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).